Privacy Policy

Background

Bayfield Vehicle Hire understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who  visits this website, www.bayfieldvehiclehire.co.uk "Our Site" and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

  1. Definitions and Interpretation

    In this Policy the following terms shall have the following meanings:

    Account - means an account required to access and use certain areas and features of Our Site;
    Cookie - means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and
    Cookie Law - means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.

  2. Information About [Us] OR [Me]

    Our Site is owned and operated by Bayfield Vehicle Hire a Limited Company registered in England under company number 03914892.
    Registered address: 4 Blue House Barns, Newport TF10 7UE Main trading address: Hereford Rd, Shrewsbury SY3 0ET. [VAT number: 919703703.]
    Data Protection Officer: Jason King.
    Email address: Contact us via the Contact form
    Telephone number: 01743 770035
    Postal Address: Hereford Rd, Shrewsbury SY3 0ET
    We are a member of The British Vehicle Rental and Leasing Association

  3. What Does This Policy Cover?

    This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

  4. What is Personal Data?

    Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the "GDPR") as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier'.
    Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

  5. What Are My Rights?

    Under the GDPR, you have the following rights, which we will always work to uphold:
    a) The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
    b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.
    c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
    d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 15 to find out more.
    e) The right to restrict (i.e. prevent) the processing of your personal data.
    f) The right to object to us using your personal data for a particular purpose or purposes.
    g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
    h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

    For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

    Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

    If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

  6. What Data Do We Collect?

    Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data (please also see Part 14 on Our use of Cookies and similar technologies and Our Cookie Policy):

      • Name;

      • Date of birth;

      • Gender;

      • Address;

      • Email address;

      • Telephone number;

      • Business name;

      • Job title;

      • Profession;

      • Drivers Licence Details;

    Any secondary ID as provided by you to meet our Terms and Conditions of Hire, these may be utility bill details or other ID that will include personal data:

      • National Insurance Number or other government/employer issued ID details;

      • Information about your preferences and interests;

      • IP address;

      • Web browser type and version;

      • Operating system;

      • A list of URLs starting with a referring site, your activity on Our Site, and the
        site you exit to;

  7. How Do You Use My Personal Data?

    Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data, or because it is in Our legitimate business interests to use it. Your personal data may be used for the following purposes:

    • Providing and managing your Account;

    • Providing and managing your access to Our Site;

    • Personalising and tailoring your experience on Our Site;

    • Supplying Our products and services to you. Your personal details are required in order for us to enter into a contract with you.

    • Personalising and tailoring Our products and services for you.

    • Communicating with you. This may include responding to emails or calls from you.

    • Supplying you with information by email AND post that you have opted-in to (you may unsubscribe or opt-out at any time by telephoning us on 0333 555 3000 or emailing shrewsbury@bayfieldgroup.co.uk)

    With your permission and where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email AND telephone AND text message AND post with information, news, and offers on Our products AND services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

    Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

  8. How Long Will You Keep My Personal Data?

    we will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected, up to a maximum of 3 years.

  9. How and Where Do You Store or Transfer My Personal Data?

    We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

    We share your data within the group of companies of which we are a part. Where this involves the transfer of personal data outside the EEA, Our group ensures that personal data is protected by requiring all companies within the group to follow the same rules with respect to personal data usage. These are known as “binding corporate rules”. More information on binding corporate rules is available from the European Commission.]
    AND

    Where we transfer your data to a third party based in the US, this may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

    Please contact us using the details below in Part 15 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

    The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

    • Audited and reviewed Data Protection measures including, regular intrusion prevention reviews.

  10. Do You Share My Personal Data?

    We may share your personal data with other companies in Our group for the purposes of providing you with a service and the processing of fines such as speeding and parking fines as well as general Police/Law Enforcement Agency enquiries. This includes subsidiaries AND Our holding company and its subsidiaries.

    We may share your personal data with our insurers, their agents and our solicitors for the purpose of providing insurance cover and the management of insurance claims both fault and non-fault.

    We may sometimes contract with third parties to supply certain products AND services. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold. We may share your data with credit reference agencies, debt collection agencies and their solicitors, fraud prevention agencies for the purpose of fraud prevention and debt collection.

    If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third party’s obligations under the law, as described above in Part 9.

    If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 9.

    In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

  11. How Can I Control My Personal Data?

    11.1 In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.

    11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

  12. Can I Withhold Information?

    You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

    You may restrict Our use of Cookies. For more information, see Part 14.

  13. How Can I Access My Personal Data?

    If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a "subject access request".

    All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

    There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.

    We will respond to your subject access request within 28days of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of Our progress.

  14. Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by. we use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND services. we have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

    All Cookies used by and on Our Site are used in accordance with current Cookie Law.

    Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

    Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. we have taken great care to ensure that your privacy is not at risk by allowing them.

    The following first-party Cookies may be placed on your computer or device:

    Name of Cookie

    Purpose

    Strictly Necessary

    Google Analytics

    These cookies are used to collect information
    about how visitors use our site. We use the
    information to compile reports and to help us
    improve the site. The cookies collect
    information in an anonymous form, including
    the number of visitors to the site, where
    visitors have come to the site from and the
    pages they visited.

    No

    In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

    You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

    It is recommended that you keep your internet browser and operating system up-todate and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

    OR

    Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. we use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products services.

  15. How Do I Contact You?

    To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Jason King:

    Email address: Contact us via the Contact form

    Telephone number: 01743 770035

    Postal Address: Bayfield Vehicle Hire, Hereford Rd, Shrewsbury SY3 0ET

  16. Changes to this Privacy Policy

    We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change Our business in a way that affects personal data protection.

    Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. we recommend that you check this page regularly to keep up-to-date.